In 2014, Matt Smith reached out to me with an entrepreneurial vision to establish his accounting venture – M&M Tax & Consulting, LLC. Eager to support his endeavor, I took on the responsibility of crafting a complete branding identity for his new venture. My role extended to developing the company's overall branding, including logo creation, business card design, and letterhead layouts. Following the establishment of the brand identity, I continued to collaborate with M&M Tax & Consulting, LLC., producing various advertisements for both online and print mediums. I recently led the design process for their website, incorporating functionalities like online scheduling to enhance their online footprint and streamline user experience.